Social Media Marketing (SMM) is a digital marketing strategy that involves using social media platforms to connect with your audience, build brand awareness, drive website traffic, and increase sales or leads. It encompasses a range of activities aimed at engaging with users on social media channels to achieve specific business goals. Here are some key aspects of social media marketing:

Platform Selection, Content Strategy, Community Engagement, Paid Advertising, Analytics and Insights, Targeting and Segmentation, Brand Reputation Management, Influencer Marketing.

Social media marketing is an ongoing process that requires consistent effort, creativity, and adaptability to stay relevant in an ever-changing digital landscape. By effectively leveraging social media platforms, businesses can build meaningful relationships with their audience, drive brand awareness, and achieve their marketing objectives.