Pay Per Click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site rather than earning them organically through search engine optimization (SEO) or other marketing efforts. PPC ads appear on search engine results pages (such as Google or Bing), as well as on various websites and social media platforms.

Here’s how PPC works:
Ad Auction, Keyword Targeting, Ad Copy and Creatives, Bid Management, Ad Ranking, Campaign Management, Tracking and Optimization.

PPC advertising offers advertisers a highly targeted and measurable way to reach their target audience, drive website traffic, and achieve specific marketing objectives such as lead generation, sales, or brand awareness. However, it requires ongoing management and optimization to ensure cost-effectiveness and campaign success.