Brand strategy is a long-term plan that outlines how a company aims to create, develop, and position its brand in the marketplace to achieve specific business objectives. It encompasses various elements that contribute to shaping the perception of a brand among its target audience. Here are some key components of brand strategy:

Brand Identity, Brand Positioning, Target Audience, Brand Promise, Brand Storytelling, Brand Architecture, Brand Experience, Brand Monitoring and Evaluation.

A well-defined brand strategy serves as a roadmap for building and maintaining a strong and resilient brand that resonates with customers and drives business growth. It provides guidance for all brand-related activities and ensures that they are aligned with the brand’s overarching goals and objectives.